Department of State Development

Destination Adelaide is a plan to strengthen, support and grow our international student sector.

The plan provides the overarching direction for building South Australia’s brand and reputation and promoting Adelaide as an education destination of choice.


Our vision is to strengthen the StudyAdelaide brand off-shore, support international education and training providers, and grow our student numbers and Adelaide’s reputation as a leader in delivering a premium education and student experience.

In total the State Government has committed $9.9 million dollars over four years for a range of strategic initiatives to position South Australia as the premier destination for international students.

Measure of success

The Destination Adelaide campaign aims to increase the presence and recognition of BrandSA and StudyAdelaide in international markets, ultimately resulting in growth in international students studying in South Australia. Our measures of success will include:

  • increased number of students studying in Adelaide
  • more local jobs
  • investment attraction - student accomodation in the CBD
  • increase in export earnings
  • increased levels of student satisfaction
  • more student accommodation.

A further detailed implementation strategy will be developed in partnership with the international education sector.

Download the plan

Destination Adelaide
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