Robern Menz to manufacture Violet Crumble in South Australia
Robern Menz will purchase the Violet Crumble brand from Nestlé and manufacture the iconic chocolate bar in Adelaide, with the help of a $750,000 State Government Future Jobs Fund grant and a $900,000 loan from the Investment Attraction Agency (IASA).
Production of Violet Crumble in Adelaide will begin in the coming months, creating 30 new jobs and increasing production volume by 37 per cent at Robern Menz’s facility at Glynde.
Robern Menz will also acquire intellectual property, plant and equipment associated with Violet Crumble and will gain access to new national and international markets through Violet Crumble’s brand distribution networks.
In addition to the acquisition of Violet Crumble, Robern Menz will invest a further $4 million in 2018 upgrading and expanding their factory and constructing new warehousing facilities to support the growth of the business.
Robern Menz CEO Phil Sims said they were excited to have partnered with Nestlé and reach an agreement to acquire what is undoubtedly one of Australia’s great brands.
As the new gatekeeper of Violet Crumble, we are aware of the responsibility that comes along with owning a brand so highly regarded in the Australian market place.
We are fiercely passionate about Australian brands and with a significant honeycomb business of our own, the opportunity was too good to pass on. With our expertise, we can ensure that Violet Crumble is produced with no change to the recipe, and with the same passion and affinity Australians have had towards the brand since 1913.
Robern Menz acknowledges the South Australian Government’s support in the future of our business, to job creation and to sustainable projects such as this bringing the manufacture of one of Australia’s favourite icons to South Australia.
The purchase of Violet Crumble by Robern Menz not only brings the iconic brand back under Australian ownership, it brings it home to South Australia – Violet Crumble was produced in Adelaide by previous manufacturer Rowntree Hoadley up to 1985.
A company with a 150 year tradition, Robern Menz is a South Australian manufacturer of chocolate and confectionery, producing over 100 products including the National Trust Heritage listed and iconic Menz FruChocs, Crown Mints and JeliChocs.
For more information on the Future Jobs Fund, click here.